Fran Drescher is Ami's spring muse
Fran Drescher is Ami's spring muse
The best celebrity campaigns right now
Including The Nanny's Fran Drescher for Ami.
By Hayley Peppin, Tessa Ogle and Ella Sangster
IS THERE ANYTHING a celebrity can't sell?
There's no denying the power Hollywood wields in the fashion and beauty industry with the ultimate cultural combo not only incentivising us to shop, but capturing us with legendary campaigns. One only needs to be reminded of previous iconic collaborations including Lady Gaga morphing into Donatella Versace for the brand's spring/summer 2014 campaign and Kate Moss' career-defining moment for Calvin Klein in the early '90s.
And while sartorial seasons change and trends differ, one thing continues to remain the same: The ever-present, celeb-fronted campaign. In 2024, we've already seen a slew of famous faces star in fashion's most awe-inspiring advertisements.
The best celebrity campaigns right now
Ami Paris
SAG-AFTRA president and iconic star of The Nanny, Fran Drescher is the muse for Ami's spring-summer '24 campaign. Fresh off of her appearance at the Vanity Fair Oscars Party, where she donned the French fashion label, Drescher strolls the streets of Paris in a green suit with a matching bag, lensed by Vitali Gelwich.
Calvin Klein
Daisy Jones & The Six star Camilla Morrone is relaxed yet refined in a new campaign for Calvin Klein Jeans' spring '24 collection. The Emmy-nominated actor was captured by photographer Josh Olins in a series of photographs that embody the casual sensuality of the new collection.
Skims
Welcome to 2024, where Lana Del Rey is headlining Coachella this year and fronting a "bad and boujee" Skims V-Day campaign. The songstress is the latest celeb member to join Kim Kardashian's Skims' tribe, following a string of star-studded campaigns last year.
Shot by British photographer Nadia Lee Cohen, Del Rey is in her element appearing coy and ever-retro-cute wearing a slew of Skims everyday essentials. From the best-selling Fits Everybody bodysuit,this time in baby pink; to the heart-print Sleep set; and the all-new Woven Shine dress, in a dark and dreamy shade, "music's queen of hearts" as Kardashian dubbed her, certainly spread the Skims love ahead of Valentine's day. The new range will be available to shop on theSkims website, and other select retailers, starting January 23.
Gucci
Gucci's Horsebit loafer is turning 70, and Paul Mescal is celebrating by posing in the shoe-and very little else. For the loafer's 70th anniversary campaign, the actor stars in a series of dreamy, pared-back images. In one photograph (which has quickly gone viral) Mescal kicks back in a lounge chair sporting short-shorts, a singlet and a Gucci trench-and a pair of Horsebits, of course.
adidas Originals
adidas Originals is a storied label, so the launch of it's new global brand platform-a major moment for the company-deserved truly star-studded campaign.
We Gave the World an Original. You Gave Us a Thousand Back. launched with a series of three films, each celebrating an icon of the Three Stripes archive; the superstar, the Gazelle, and the Samba. Each film was accompanied by a set of triptych stills, some featuring friends of the brand including David Beckham, Jennie Kim, Stormzy and Jenna Ortega.
RIMOWA
German premium luggage brand RIMOWA creates iconic travel pieces-so it makes sense that they'd team up with equally iconic A-listers for their latest campaign. In 'Never Still 4,' BLACKPINK superstar Ros is joined by F1 champion Lewis Hamilton and football prodigy Kylian Mbapp to reflect on how travel informs their inner transformations.
Travel allowed me to expand my meaning of home. As travelling has become an essential part of my life, I've realised that home has become more of a state of mind than a specific place. It's a collection of memories, experiences and people that provide a sense of belonging," Ros said of the campaign.
Acne Studios
May we present the latest Acne Studios muses Kylie Jenner … and Kylie Jenner. The reality star and entrepreneur fronts the Scandi designer's new denim campaign looking just a little dishevelled x 2. "me and twin for @acnestudios," Jenner captioned a video posted to her Instagram. Shot by Dazed contributor, Carlijn Jacobs, Jenner dons body paint and wet hair, while wearing a distressed leather trench, and new season denim in various washes and sizes. It's giving Lara Croft meets Christina Aguilera's 'Dirty.'
Tiffany & Co.
Tiffany & Co. has expanded on its beloved Lock, introducing Tiffany Lock 2.0 with a stunning and star-studded campaign. Joining ROS, Jimin and Nancy Ajram is Florence Pugh, who stars in her first campaign since she was appointed as a House Ambassador.
Designed for all genders, the collection is inspired by an archival padlock from 1883 and introduces multiple colourways of earrings, pendants, rings and a bracelet for the jeweller's diamond and gold collection.
Versace
Following the debut of their hotly anticipated collaborative collection-and ahead of the singer's screen debut in Barbie-Dua Lipa and Versace continue to offer us the Barbiecore aesthetic of our dreams. Both the singer and Donatella Versace shared the sultry snap to their Instagram grids, in which Dua wears a bedazzled and Versace-chain-embellished pink bikini, resting her matching Crystal Repeat Mini Hobo Bag on a colour-matched Cadillac convertible. "Vacanza season is approaching," Dua captioned her post, nodding to the name of the sparkling collection.
Marc Jacobs
Marc Jacobs is no stranger to working with icons, but they've never partnered with the original '80s rock chick. The American designer has tapped Debbie Harry as their latest ambassador, in a retro-chic new campaign in honour of their new St. Marc bag. Alongside other talents of the stage, screen and fashion world, including London designer Mowalola, rappers BK the Rula and Destroy Lonely, Lottie Moss and even Milla Jovovich's daughter Ever Anderson Harry can be seen wearing a very Blondie-esque 'fit consisting of a geometric dress, tights and platform boots.
The post Fran Drescher is Ami's spring muse appeared first on Harper's Bazaar Australia.
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