Forbes 30 Under 30 influencer Matilda Djerf is accused of viciously bullying her employees

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Forbes 30 Under 30 influencer Matilda Djerf is accused of viciously bullying her employees

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A Swedish fashion empire's founder, who reached Forbes 30 under 30 list in 2023, has been accused of 'regularly' making employees 'cry by yelling or belittling them.' Matilda Djerf founded Djerf Avenue with her boyfriend Rasmus Johansson in 2019 with a focus on inclusivity and sustainability - their company reached $35 million in just four years. The brand says its world is 'filled with kindness, inspiration, respect and the perfect wardrobe staples,' according to their website.
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