Beloved streaming service abruptly disappears weeks before ITV shuts down app forever | M8VH0HZ | 2024-03-13 21:08:01
Viewers who haven't yet jumped at the chance to make use of BritBox at the moment are not capable of subscribe.
Launched in 2019 by ITV and BBC Studios, the standalone streaming service targeted on providing British television collection and movies, with the first unique fee a revival of satirical puppet show Spitting Image.
It also contained previous seasons of previous favourites, together with exhibits like Doctor Who and Downton Abbey.
Nevertheless earlier this month it was announced BritBox would be shutting down.
This was because of the fact that when ITVX launched on the end of 2022, all of BritBox's content was rolled into ITVX Premium, with most customers have been urged to leap ship at the moment.
Although they have been capable of continue using the standalone app and website, which can close on April 30, it's now utterly disappeared from Amazon's Prime Video.
An ITV spokesperson advised The Sun: 'Amazon Prime has turned off the subscribe button and removed some promotional advert placements on the BritBox Prime Video Channel in the run as much as the upcoming service closure.'
Beforehand, viewers might subscribe to BritBox by way of Prime Video, where they have been capable of combine their membership prices for both streaming providers.
In accordance with ITV, present subscribers will 'continue to have entry to the service till closure', nevertheless they are set to obtain a message from Amazon 'relating to channel closure and date later this week'.
ITV CEO Carolyn McCall previously stated the transfer to axe the BritBox app was a part of ITV's plans to streamline its providers.
'In 2024, the BritBox UK service on Amazon Prime Video Channels and the BritBox UK standalone app will close as we further simplify our offering,' she stated.
'This can consolidate all our subscribers beneath one ITVX Premium brand and will give us full ownership of the subscriber base.
'The closure of these providers is predicted to influence subscriber numbers and subscription revenues in 2024.'
After April 30, the BritBox service will solely be out there to observe with an ITVX Premium subscription.
The majority of the present subscribers might be routinely shifted throughout, nevertheless remaining subscriptions might be cancelled after the app closes.
ITV has assured clients that the worth – £5.99 per 30 days or £59.99 per yr – will remain the identical.
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